When you’re assembling a proper SEO strategy for your business, there will be much to consider! The amount of avenues you can take, programs you can use, and strategies you can implement all play a role in the ultimate goal of SEO: to drive up business! A vital resource to use for SEO is paid media. While this may be something that you’re unfamiliar with, it may be time to learn about it! So, what is paid SEO – and more importantly, how does it contribute to a successful strategy? We answer both of these questions for you below!
What Is Paid Media?
If you’re just learning about paid media for the first time, you’ll likely think that it closely correlates to PPC advertising. However, paid media and PPC aren’t the same thing! It describes a channel within the digital marketing landscape that you have to pay to keep online. It doesn’t refer to one specific form of advertising, but rather encompasses many of the same tactics that you use for your advertising strategy. Essentially, paid media is sponsored content that helps to promote an advertiser’s products or services.
Paid Media and SEO
As you might have guessed by now, paid media can have a significant influence on your business’s SEO strategy. Advertising as a whole should be a practice that you operate routinely, but paid media can help you reach audiences that you aren’t able to otherwise. Essentially, this type of media is equivalent to a pay-to-play game at an arcade – except that you have a lot more control over your strategy! Below are some of the most popular examples of paid media as it pertains to SEO:
- Facebook Ads/Boosted Posts: Social media as a whole is a useful tool to have for your SEO strategy, but the problem is that your reach can only go so far. By using your finances to boost posts and run ad campaigns, you’ll be targeting people who aren’t actively following your page, exponentially increasing your target audience!
- Google Paid Search: If you’re actively keeping up with where your business ranks (which we highly recommend that you do), you’ll likely have seen this in some form or another. Google Ads are the most common type of paid search, and they can take a variety of different forms to help bring your business new rankings!
- Listicles: A listicle is an article where businesses pay the publisher to have their business featured on the website. Not only is this a new means for your audience to find you, but it gives your business quality backlinks to build off of!
Paid Media with Boston Web Marketing
If you’re looking to expand your paid media expertise, look no further than the talented team at Boston Web Marketing! We specialize in all parts of an SEO strategy, so you’ll be ensured that every avenue is explored to take your business to the top. To help expand your business’s reach, click here to contact us directly!