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How to Boost Your Organic Search Traffic on Social Media

Organic traffic from social media is a great asset for any business. It can bring in a positive stream of new leads and customers, as well build brand recognition. Organic traffic is an important component of any successful social media strategy, as it drives more people to your website, increases brand awareness, and ultimately, generates more sales. However, increasing organic traffic can take some effort. Here are some tips to help you boost your organic traffic on social media.

Keyword Research

Keyword research is an essential part of any successful online campaign. Keywords are the many words and phrases that your target audience uses when they search varying queries online. By doing keyword research, you can determine which keywords are most popular among your target audience, and use them to optimize your website and campaigns. Once you’ve identified the trending topics, you can start to look for relevant keywords. This can be done with the help of tools, such as Google Search Console, to find the most popular keywords related to your industry.

Once you’ve identified the most popular keywords, you can narrow them down to the most relevant ones for your business. Make sure that they’re relevant to your industry and target audience, and plan your content accordingly. Consider the competition for each keyword and create content that answers the question in a new, original way that is still helpful and relevant.

Content Creation

In order to maximize your organic traffic, you need to create content that is engaging and interesting. This means creating content that is engaging, educational, and informative. Quality content is key when it comes to organic traffic. With Google’s “Helpful Content” update, it’s more important than ever to create content that is informative to your audience. This will allow your site to rank highly and therefore, boost your organic traffic. Furthermore, it’s crucial to make sure your posts are visually alluring. Posts on social media platforms, like Facebook and Instagram, excel when they draw audiences in with engaging visuals. This includes everything from the images, color palette, and font choice.

Additionally, you can increase your organic traffic by posting consistently. This means that you should make sure to post content regularly and on a consistent schedule to better connect with your audience. This will help keep users engaged and interested in your content, and help ensure your posts are seen at the top of your follower’s newsfeeds. 

Use Hashtags Effectively

Creating highly shareable content is a great way to reach new audiences and boost organic traffic. Connect with your audience by properly utilizing hashtags. This will help to draw more attention to your content and increase the amount of engagements. Hashtags are a great way to help people find your content. They make it easier for people to search for and find your content. Use relevant and popular hashtags in your posts to help draw in more traffic.

Contact Boston Web Marketing

If you are looking to boost your business’s organic search traffic, the team of digital marketing experts has you covered at Boston Web Marketing. We provides search engine optimization services to all industries who wish to improve their online presence. Our team can help you format your content and website in order to improve your organic search and get found quickly by your target audience. Call us today at 857-526-0096 or fill out our contact form for more information. We look forward to connecting with you!

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