Google Search Console is a tool provided by the media giant that, in the simplest terms, acts as a way for websites and their owners to communicate with Google. If you’re looking to improve your website’s search engine optimization, it’s essential to utilize all of the features that Google Search Console offers. In this article, we’ll go over the different ways you can use Google Search Console to improve your website’s search rankings!
Identify Website Errors
One of the most useful features of Google Search Console is the ability to identify the errors on your website. Once you know what these errors are, it becomes much easier to go and fix them. Errors can be found within the “coverage” tab in Google Search Console. Some common URL errors include 401, 404, and 500 errors. Click here to read our blog about the most common website errors & what they mean!
Another great tool that Google Search Console provides is the ability to do free keyword research. Keyword research is the process of finding searched words and phrases that your website gets clicks and impressions from. You can find these keywords and phrases under the “Queries” tab in Google Search Console. By utilizing keyword research, you can capitalize on the searches your website is getting impressions for by tailoring pages to garner clicks. Google Search Console also allows you to filter these keywords by date range and words these phrases include. This is a great way to come up with ideas for blog topics and other content!
One more tool that Google Search Console provides is the ability to submit XML sitemaps. An XML sitemap is a list of all the pages on a website that allows crawlers to find and index each individual page on your website. When your pages are indexed, they become discoverable on the search results for relevant queries and phrases. You should be sure to submit a new XML sitemap every time you make significant changes or add new content or pages to your website!
If you have any questions about Google Search Console or any other search engine optimization strategy, please don’t hesitate to contact Boston Web Marketing! Our SEO specialists help businesses in almost every industry achieve higher search results! Give us a call at (857) 526-0096 or fill out the contact form on our website, and a member of our team will get back to you as soon as possible!