As an online store, whether you are selling hats, shirts, shoes, etc. your main goal is to increase traffic and conversion on your site. By increasing these conversions you are going to produce more revenue and sales, creating a highly successful business. To increase these conversions you are going to want to create and establish a digital marketing strategy. By doing so you will be able to increase traffic and conversions. The expert digital marketing team here at Boston Web Marketing has put together our top tips to help you create effective marketing tactics to implement in your e-commerce business.
4 Tips to Help Your E-commerce Store Increase Traffic:
Invest in Search Engine Optimization
A goal of a successful business is to get your store’s pages first on search engines such as Google, Yahoo, and Bing. To do so you will need a highly successful SEO campaign. By implementing an SEO campaign that includes successful backlinks, content, and keywords, you will be able to increase organic traffic to your site. This is non-paid traffic that can help drive potential business to your site. If you are looking for a digital marketing agency to create a successful SEO campaign, look no further! Boston Web Marketing is an agency that works with a wide range of e-commerce stores in a variety of industries. Contact us today to learn more about how our team of expert SEO representatives can help you.
Create Google Ads
Pay-per-click or Google advertising is a great way for e-commerce businesses both large and small to increase the conversions on their site. PPC advertising is easy to use, and scale, and offers a high ROI. Running a pay per click ads on Google, Instagram, Facebook or other social media platforms is a great way to target your audience. This form of advertisement is so great because they target ready-to-buy shoppers leading your businesses to higher sales.
Create Text and Email Campaigns
Text and email marketing campaigns are powerful low-cost direct marketing channels that are used to promote a business and its products. These campaigns can help drive traffic to your website as they target your exact audience which will decrease the bounce rate and increase traffic on your website.
Make Your Site Mobile Friendly
Your e-commerce website should be both web and mobile-friendly. Optimizing your store for mobile means you are creating a responsive design that will keep both mobile and web users engaged.
Looking To Promote Your E-commerce Store? Contact Boston Web Marketing
If you are looking to improve your business’s search appearance with curated blogs, content writing, and social media optimization, look no further than Boston Web Marketing. Our expert team provides search engine optimization services to industries from law offices to contractors to salons and everything else in between. Call us today at 857-526-0096 or fill out our contact form for more information. We look forward to working with you to increase your SEO soon!