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What Are Google Ads and How Can They Benefit My Business?

Looking to increase the traffic to your website this new year? Google Ads is an excellent advertising platform utilized by companies and businesses to increase traffic to their website. This is a commonly used form of digital marketing that is known to drive real results for businesses. In simple terms, Google Ads are a marketing strategy that is referred to as a pay-per-click or PPC. This means that the business (or advertiser) pays per click on an ad.

 

Where Do Google Ads Show Up?

 

Google Ads allows you to create and share perfectly-timed ads on both users’ desktop and mobile devices. Google Ads are displayed on the top portion of Google’s search engine results page. This ensures that your targeted customer audience sees your advertisement at the top of the page, encouraging them to click and interact with the ad.

 

How Do I Use Keywords For My Google Ads?

 

The keywords that you place into Google Ads will be used to get your ads delivered to the right audience. To ensure your Google Ads are showing up for your target audience you will need to compile a list of words or phrases that are related and relevant to the products or services that you offer.

 

Do Google Ads Work?

 

Google Ads are a very beneficial tool for all businesses no matter the size or industry that you market to. When managed properly, Google Ads campaigns can deliver your business a strong return on investment and in turn help you grow your business and increase sales.

 

How Much Should My Google Ads Budget Be?

 

No matter the size of your company or the budget you have allocated you can tailor your resources to perfectly suit you and your advertising budget. One of the best parts of Google Ads is that it has a tool where you will always stay within your budget. There is a monthly cap you can place on your account and you always have the opportunity to pause or stop your ads at any point in the process. That way you are in control of your budget, your ads, and everything in between.

 

When Should I Get Professional Google Ad Assistance?

 

The expert and highly driven team at Boston Web Marketing offers expert services for managing your business pay-per-click budgets. As a Certified Premier Google Partner, our team has met advanced benchmarks by managing Google Ads campaigns. No matter your budget or industry we would be happy to assist you in your Google Ads Journey. We offer our services at a local, national, and e-commerce level, this has allowed us to have experience in a range of PPC campaigns that utilize search and display ads. Call us today at 857-526-0096 or fill out our contact form for more information.

 

Contact Boston Web Marketing Today!

 

If you are looking to improve your business’s search appearance with Google Ads, look no further than Boston Web Marketing. Our expert team provides search engine optimization services to industries from law offices to contractors to doctor’s offices and everything else in between. Call us today at 857-526-0096 or fill out our contact form for more information. We look forward to working with you soon!

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