Humans and AI systems view websites in two completely different ways. We humans, see colors, creative layouts, and typography, whereas AI systems view something completely different. AI systems utilize various approaches when visiting your website. Keep reading below to learn more about what AI systems actually see when visiting your website, and how you can structure your website to make it more appealing and AI-friendly.
Reading & Identifying Screenshots
AI systems can capture screenshots of your browser and analyze visual content, ultimately deciding what to click and type based on what they see. It is essentially an ongoing feedback loop consisting of screenshots, acknowledgments, action, and screenshots again. AI systems function by discovering buttons by their visual appearance and reading text from the image provided. Additionally, Google has an AI agent called “Project Mariner” that follows a similar pattern, known as an “observe-plan-act” loop, which discovers visual elements and code structures, creates action sequences, and simulates user interactions.
Reading & Identifying Website Structure
AI systems take a very close look at your website’s roles and visible names, pretty much the same data structure used to help people with visual disabilities navigate across various websites. Doing so provides AI systems with snapshots, which helps them identify structured ideas and information regarding the structure of each website page.
What are AI Systems Looking for Exactly?
AI systems prioritize various factors when encountering a website, ultimately deciding what should be cited or recommended to online users. Check out our list below:
- Clear content: As mentioned earlier, AI systems always favor structure, especially in content. They are looking for a proper h-tag structure that strongly emphasizes organization. Well-structured content makes it easier for AI systems to quote and reference it.
- Semantic clarity: AI systems desire clear and direct language that perfectly states what you do, who you serve, and where you are located.
- Authorization: AI systems prioritize experience and expertise through your website descriptions, client lists, specific projects, teamwork, and more.
- Relationships: AI systems closely examine how your content is connected. For instance, internal linking displays which pages are important and how your topics relate. It is then considered if your content is really answering questions or just providing keywords.
- Indicating recency: AI systems also value publication dates, timestamps, and references to current events, which help them understand whether your content is current or ongoing. If you didn’t know by now, AI systems prefer recent or updated content!
Improve AI Visibility with Boston Web Marketing
If you are looking to improve the way your business or brand is discovered on the web, contact Boston Web Marketing. Our team is up to date on the latest trends and tools to help transform your online search visibility across AI Overviews, ChatGPT, and more. Get in touch with our team today by calling 857-349-5062!