Wish your website was cited in AI Overviews? In our new definitive guide, we’ll help you win over Google’s AI with our industry secrets. Read more below.
Why Aren’t You Getting Cited in AI Overviews?
- Your content is too long: Google’s AI doesn’t have time to read your whole article. As Sam Hogan, an AI search engine expert, wrote in his blog, “[Google’s AI] scans for the quickest, clearest answer to quote verbatim.” If it can’t find the answer immediately, it’ll move on.
- Your content’s structure is not suitable for AI: While content’s structure may work for SEO, it doesn’t for GEO. Whereas SEO leads with keywords, headers, and and compelling, well-researched articles, AEO looks for concise, data-supported articles that get to the point immediately.
- You’re not following EEAT guidelines: By following EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), you can create content that’s Google-approved. Failing to do so reduces the search engine’s trust in your credibility. The less reliable your site seems, the lower your ranking will be.
- You’re covering topics people aren’t searching for: AI Overviews don’t appear for every query; in fact, they’re only visible less than 25% of the time. If the topic you’re covering has a small audience, it probably won’t get an AI Overview section to begin with.
- You’re already ranking for Google Search Results: Oddly enough, AI Overviews don’t always cite from organically ranked webpages. According to an Ahrefs study, only 38% of webpages cited in AI Overviews also ranked in Google Search results.
How Do You Get Cited in AI Overviews?
- Write better headlines: They should either be posed as a question, or written as the answer to a question users may search for.
- Write better content: Structure your content so that it’s GEO-approved. To learn more about GEO content structure, click here.
- Write about a broad range of topics: Your chances of getting cited will increase drastically once you start increasing the amount of topics your website covers.
Need More Help Trying to Get Cited in AI Overviews? Contact Boston Web Marketing, New England’s Largest Independent Digital Marketing Company, Today!
Boston Web Marketing can help your website get cited in AI Overviews with our top-rated marketing services. Our services include content writing, website design, social media, and, of course, SEO. To learn more about how we can help you today, or to receive a free website consultation, contact us on our website or call us at (857)-349-5062. We’ll be in touch soon.