Can Instagram Reels Help My Website’s SEO?

What Are Instagram Reels?

For those of you who are not familiar with Instagram reels, Instagram reels were first introduced in August of 2020 and are rapidly growing in popularity. If Instagram reels look familiar to you but you cannot quite place it, Instagram reels were designed to counteract Tiktok. Instagram reels are similar to Instagram stories that you can find on your newsfeed but the one major distinction is the fact Instagram Reels can be featured on profiles permanently. Instagram stories, like most stories across major applications, only stay up for 24 hours. In short, Instagram reels are brief, yet creatively entertaining videos users put up for others to see.

Instagram Reels And SEO

While Instagram reels do not directly tie into Search Engine Optimization, they can help the overall reach of your digital marketing campaign. Instagram reels are free and an additional way to raise the awareness of your brand. Looking to pull in a larger audience or raise your content’s engagement levels? Instagram reels may just do the trick.

Instagram reels are worth it in 2022. You will get out what you put into it. In a digital age where users are looking for content left and right, putting Instagram reels out on behalf of your brand can be extremely valuable. At the end of the day, implementing Instagram Reels into your marketing campaign ensures you are leaving no stones unturned.

How Do I Use, Post, or Access Instagram Reels?

When it comes to watching Instagram Reels, all a user has to do is click on the bottom icon of the Instagram App that has a play button symbol connected to the “movie clapboard” symbol. To post a reel, all you have to do is go to the camera function on Instagram and press “reels” option. If you cannot see an Instagram reels button on Instagram, you likely have an outdated Instagram application and need to update to a newer version. While Instagram reels may seem unusual to you at first, once you watch a handful and record some yourself, it will all seem normal.

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