The presence of your business on Google My Business is one of the most important ranking factors for search engine optimization, which means that your profile must illustrate the most relevant and accurate information that will lead to potential customer engagement.
The more Google knows about your business, the better it can accurately display your listing in search results. Here are a few things you can do to update and improve your Google My Business profile.
Make Sure the Information is Accurate
This should be a no-brainer, but Google frowns upon business profiles with incorrect or inconsistent information. Here are a few pieces of information you want to ensure are accurate on your profile include:
Hours of Operation
Add Categories and Services
Have multiple services you’re known for or want to highlight? Google My Business allows you to add up to five services/categories your business provides. Determine your most popular or relevant services and be sure to include them on your profile.
Along with the categories feature, Google My Business also allows you to list and detail services offered. In the “Services” section, you can add, detail, and list the price of the services you want to promote on the profile.
Use Appealing Pictures
When a “picture is worth more than a thousand words,” you want to make sure the images featured on your Google My Business profile reflect what you want potential customers to see. Your pictures should always be up-to-date and illustrate different aspects of your business, including company logo, interior, and exterior images, team photos, and on-the-job pictures.
Publish Content on Google Posts
Google Posts is one of the easiest ways to put your latest content in front of your users’ eyes when your website pops up in their organic search. New blog posts, new services, and seasonal products should be highlighted in your Google Posts content along with your other content marketing platforms.
Update Special Hours
This simple edit helps potential customers know when you’re open or closed for holidays, ensuring you’ll get the right clients at the right time instead of leaving room for negative reviews of customers ranting about your closing when your profile said you were open. This is a tiny little task that can go a long way with both customers and search bots.