Why Is My Website’s Traffic Dropping?
June 15, 2021
Don’t worry – most of the time traffic drops are normal and to be expected,
Frequently Asked Questions
Why is Alt Text so important for my site’s SEO?
June 14, 2021
Uploading images without inputting Alt Text can have a negative impact on a website’s SEO.
FAQ: Google’s Upcoming Core Algorithm Updates
June 8, 2021
Google is planning multiple core algorithm updates this summer. This is unprecedented from Google. Usually,
How Can Schema Markup Boost Site Growth?
June 7, 2021
Schema Markup is a powerful tool that can be used to prioritize important information that
How Will Google’s Core Algorithm Update Affect My Website?
June 4, 2021
In case you haven’t heard the news, Google has launched a new core algorithm update
Are you Making These Mistakes on your Business’s Facebook Page?
June 2, 2021
Facebook has been around for years, and to have a successful social media strategy, you
How Can I Increase Social Media Engagement Organically?
May 28, 2021
The world of social media consists of an assortment of free platforms for brands to
How to Prevent Abandoned Carts on Your eCommerce Site
May 27, 2021
When you’re running an eCommerce business, the most important goal you can set for your
What Are Best Practices for Businesses on LinkedIn?
May 26, 2021
LinkedIn is becoming almost essential for businesses to be a part of. With over 756
How Can I Decrease My Website’s Bounce Rate?
May 25, 2021
When going through your analytics, you may notice a metric called Bounce Rate. This is
What Are Long-Tail Keywords and Why Should I Use Them?
May 20, 2021
Simply put, long-tail keywords are keywords that are longer than three words. For example, a
What Goes into a Good Website?
May 19, 2021
Your website needs to be a high-quality representation of your brand to help support your
How Do I Improve Social Media Engagement?
May 18, 2021
Social Media can be an incredibly useful tool when it comes to growing your brand
Is More Content Always Better?
May 17, 2021
You’ve heard it from almost everywhere, when it comes to SEO, and marketing in general,
How Can I Optimize My Meta Descriptions?
May 14, 2021
A meta description is a snippet that shows up on the front end of search
Why Has My Organic Traffic Dropped?
May 11, 2021
It is common to feel a slight panic when you see that your organic traffic
What are the best types of conversions, KPIs to track on my website?
May 7, 2021
In a previous Boston Web Marketing blog, we discussed the importance of conversion optimization and
What Is Alt Text – And Why Is It Important?
May 6, 2021
Keeping your website at the highest SEO standard involves knowing all of the little things
What Should I know about Google Algorithms?
May 5, 2021
Google Algorithms are complex formulas Google implements to retrieve valuable data. Google’s algorithms index and
Should I Invest In SEO, PPC, or Both?
May 4, 2021
Whether you are a new business owner or trying to expand your current business, knowing