Why TikTok is a Must-Have for Social Media Marketing

Since coming onto the scene in 2016, TikTok has dramatically altered the landscape of social media, and is now the fourth most popular networking platform in the world, trailing only Facebook, YouTube, WhatsApp, and Instagram (Search Journal). After exploding in mainstream popularity, particularly during the COVID-19 pandemic, the app currently has over 1 billion active users (Search Journal), and it seems that number is only expected to grow. With its growing influence, TikTok provides great marketing opportunities that brands and businesses can take advantage of. In today’s blog, we’ll be talking more about how you can use TikTok to achieve your social media marketing goals. Interested in learning more information? Keep reading below for more!

The App of the Moment

It might be safe to say that TikTok is the ultimate social media platform of the 2020’s – at least so far. It seems that countless recent trends have originated from the app, including everything from popular dances to recipes, so why not try to promote your brand, business, product, etc. as the next big thing? Currently, TikTok is the hottest social media network around, and there is great marketing potential to be explored for your brand or business. Establishing a strong presence on TikTok can help distinguish you from competitors, so don’t miss out on growing your audience – consider creating a TikTok business account to help bring your brand to the next level!

Influencer Marketing

TikTok has done much to change the landscape of not only social media, but also digital marketing itself, thanks to its popularization of influencer marketing. Influencer marketing can perhaps be likened to a brand ambassadorship, where a brand will employ an influencer for promotional purposes, such as promoting a product, service, good, etc. This practice has become especially popular on TikTok, which has a strong population of influencers. Influencer marketing can be an effective tool for growing your audience, as it helps to expose your brand or business to users that would not otherwise be aware.

Looking for a Professional Social Media Marketing/SEO Team?

Call or contact the expert team at Boston Web Marketing today! The largest independent digital marketing agency in New England, Boston Web will help your brand or business stand out with SEO, social media marketing, and more. Just call us at 857.526.0096 or submit a contact form with your information to get started! We look forward to hearing from you and to helping you stand out!

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