What To Look For When Auditing a Website

If you’re a business owner, you know how crucial it is to maintain a functioning and well-optimized website. Website auditing is a crucial process that evaluates the overall performance of your site. In this blog, we’ll explore how to conduct a website audit using online tools and highlight what exactly you should be looking for.

What is a Website Audit?

A website audit is a comprehensive evaluation of a website’s performance, functionality, and optimization across various aspects of SEO. The primary purpose of a website audit is to identify areas for improvement to enhance the overall ranking of a website. This includes monitoring user experience (UX), technical details, content quality, and more. During a website audit, you can analyze different components of your website to assess both strengths and weaknesses. This process typically involves using specialized tools and data analysis techniques to gather insights and make updates for optimization.

A website audit offers many benefits for website owners, helping them improve their online presence, enhance user experience, and achieve SEO goals. By evaluating your website’s performance- looking at factors like keywords, metadata, h-tags, broken links, and site speed- these audits help improve your website’s visibility in SERPs.

How To Perform a Website Audit 

There are various ways to perform an audit, but in this blog we’ll be focusing on two different tools- Google Search Console (GSC) and Screaming Frog. Both of these online tools provide valuable information about traffic, keywords, backlinks, and technical issues. For GSC, start by logging into your account and navigating to the “Performance” section. Here, you can review your website’s top queries and pages, as well as key metrics like clicks and impressions. Additionally, check out the “Indexing” tab to find any indexing issues to ensuring your pages are properly indexed and accessible to search engines. Identifying broken links is a main component of a website audit, so be sure to  analyze which pages are not indexed in Google due to a 404 error.

Additionally, Screaming Frog is another effective tool that can help you audit your website. After you download and install the tool on your computer, enter your site’s URL and initiate a crawl to gather data about your website’s structure, metadata, URLs, status codes, and more. Review the crawl results to identify any technical issues, errors, or optimization opportunities.  Integrate insights from both Google Search Console and Screaming Frog to gain a comprehensive understanding of your website’s needs. Develop an action plan based on the findings of your audit and being making the necessary updates to improve SEO and UX.

What To Look For During a Website Audit

So, what exactly should you look for when conducting a website audit? To start, evaluate the overall SEO of your site- including relevant keywords, metadata, and data markup. Analyze your website’s sitemap, linking, and additional optimization techniques. A comprehensive SEO assessment will uncover areas for improvement, helping boost your site’s visibility and organic traffic. User experience is essential for keeping engagement high and driving conversions. Assess your website’s navigation, page speed, and mobile-friendliness. Is your content easily accessible? Are there any broken links? A positive UX not only enhances visitor satisfaction but also contributes to high search engine rankings.

Furthermore, be sure to examine the quality, relevance, and helpfulness of your website’s content. Identify any outdated or duplicate content that may be harming your SEO efforts. Lastly, be sure your website is designed to drive desired actions from visitors. Analyze conversion optimizations, calls-to-actions, and landing page design. Ultimately, your website audit should include any areas for improvement and overall SEO success so you can be sure to attract, engage, and convert potential customers.

Get Your Website Audited With Boston Web Marketing

A website audit is a valuable tool for businesses and website owners seeking to optimize their online presence, improve user experience, and achieve their digital marketing goals. If you’re looking for a professional team to audit your website and manage SEO strategy, contact Boston Web Marketing! Our digital marketing specialists have extensive experience with Google’s algorithms and can help increase your website traffic. Get a free website audit today to better understand the current state of your site and start driving more online traffic. Call us today at 857-526-0096, or explore our additional services to see how we can help grow your business!

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