Video Optimization

It is important to understand the value of Video Optimization for any website.  Videos are playing an increasing roll in providing websites with content, and information to users that help to weed out the generic.  Google, which owns Youtube, has deemed it necessary to upload videos to Youtube and then have that video embedded or mirrored on your site.

Boston Web Marketing

  • Title Customization – Video can be used to bring
    visitors to your site.  One way to get
    users to view your video is to give it a catchy title that contains a related
    key phrase that is relevant to your product, service or brand.
  • Use Video as a Portal to other Content on Your Site
    – Upload a couple of videos to portals like YouTube and provide links back to
    related content and other videos on your site.
  • SEO Video Optimization – Optimize your video for
    Important Key Phrases:
    – Tag your video with terms your potential clients
    are looking for.
  • Provide Transcripts of your Videos – Creation of HTML
    content is still a favorite with search engines. If you want your video to rank
    well, we will need to give the search engines something to index and rank, by
    surrounding your videos with on-page copy that can be indexed by the search
  • Make use of a Video Sitemap – Creation of a Video
    Sitemap.  The easiest way to do this is
    through the use of a video sitemap on your site. We will use important keywords
    in the anchor text links to your videos featured on your video sitemap.
  • Tagging your Videos – Tag your videos with key
    phrases that are reflective of the content
  • Link Generation – Link to videos using
    important keywords in anchor text.
  • Offer the Option to Embed Your Video – Create html
    to allow other users access to the coding that will allow them to embed your
    video on their website or their blog linking back to your website.
  • Add Descriptive Meta Data – Optimize your video
    for relevant keywords and include a keyword rich description of your video
  • Syndicate Your Video – Submit your video to RSS


If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: or call 857.526.0096

Boston Web Marketing | 1 McKinley Square Suite 7, | Boston, MA 02109 |



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