The Value Behind Link Building

Professional marketers are required to continually change their methods, practices & procedures based on updates to algorithms and search based changes regarding major search engines such as Google & Bing. With these changes, it is important to look at proper link building optimization techniques that will stand to benefit your website regardless of any changes to optimization & increased visibility online.

While Link building has changed in recent years it is still important to focus on. If not, you may be missing out on valuable opportunities that could improve your SEO efforts. Link building may not be considered a high priority, simply because many business owners are not aware of the benefits it can offer.  Many consider link building to be dead but there are still many benefits to having quality backlinks to your website. Other than the SEO benefits, links to your site can improve brand exposure which goes hand in hand with online marketing strategies. It one of the best & simple ways to improve brand exposure & visibility.  It also shows that your content is relevant, valuable and important.

Outbound Links

Outbound links can be any links that are designed to bring a user somewhere else on the web, away from the initial website visited.


Backlinking is similar to outbound links in the sense that a company has your URL somewhere on their site, this can provide your website additional search power if the site is reputable in that specific topic or industry. For more information on the differences between backlinks and outbound links, view my in-depth blog on Backlinking & Outbound Links!

The Value Of Building Links

Good backlinks are the best way to show search engines that your content is valuable.  If you have dozens of people linking to your content, it’s an easy sign to search engines that your content is informative, popular and what other users want to see.

Linkbuilding & Algorithm Changes

If you have tried building links before Google’s Penguin algorithm was released, you may have some bad backlinks.  This can include links from low-quality websites or link farms. You can try to get these links removed or disavow the links but it is not always as easy as it sounds.  It may be impossible to reach the webmaster of old low-quality sites and disavowing links in link farms is up to Google to honor.  The only way to combat them is to improve the number of good links you have to your site.

For in-depth information on a variety of ways to get started with backlinking, view some helpful Backlinking blogs by Moz!

Helping Your Links Get Found Quicker!

Boston Web Marketing specializes in ensuring that your website is being found through standard search but also through optimized and reputable backlinking, streamline your search power by attaching to a reputable site to provide your users with information that is not only relevant to your business but their needs as well! For questions on how we can assist your website needs best, contact us directly at 857.526.0096 or use our quick and easy contact form!

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