If you’re like any small-medium sized business then you spent a lot of time thinking about and creating your Facebook content. The Facebook algorithm makes it harder and harder these days to reach people organically. This is why boosting a Facebook post is a great idea to reach more of an audience for a specific post. If you are using a business page, then you can boost a post or your page as a whole. Boosting a post means that you are paying for people to see your post.
Benefits of Boosting a Facebook Post
Counterbalance for the Decline in Organic Reach
Facebook has publicly said that there is a decline in organic reach for business posts. This means that the number of people who see your posts are declining. Facebook is doing this because they want your feed to be full of posts from your friends and family rather than brands and businesses. To overcome that, you have the option of boosting.
Reach a Bigger and Targeted Audience
With a boosted post, you are able to reach a bigger audience and you aren’t limited to people who already like or follow your page. You can also target certain people or groups of people, for example, if you are a pediatrician’s office, you can target people who have had a life event of announcing a pregnancy or just welcomed home their baby.
Easy to Use
Once you hit “boost post” you post go lives almost instantly. Facebook does have the capability to take up to 24 hours to review your post, but more often than not as long as you are following their terms and conditions, your post will be live quickly. Your post will start to reach more people right away and any kind of post can be boosted from short messages, pictures, videos, links to a website or promotion, or anything your business page is posting.
Access to Insights
Thanks to the Facebook Insights for your business page, you will get a summary that goes in detail about your boosted post. To find this, you go to the business page, then find the insights tab, and click on posts. There you will see a breakdown of all of your posts – boosted and not.
Help with Boosted Facebook Posts
If you are trying to boost a Facebook post for your business and don’t know where to start. Turn to the digital marketing experts at Boston Web Marketing. We can help you optimize your social media and even do Google Ads for you. Let us know how we can help! You can get in touch with us at or contact us on our website.