If you have a small business, then you probably have a social media page on Facebook or Twitter. These are cutting edge social networks that allow a conversation between business owner and consumer like never before. And with the success of those two other networks, we now have the very popular Pinterest and Instagram. I speak of these two because no other niche social networks have seen the level of growth and popularity over the last year as they have. So much so that respected market researchers at Experian released a report on the growth of the niche social network industry.
In the report it writes how these two haven’t tried to be another copy of Facebook, but they saw a place in the market that wasn’t getting attention and capitalized on it. So in the report it started with Pinterest and its growth in market share for social media in the time period of July 2011 to July 2012:
- 5,124 percent in North America
- 2,373 percent in Hong Kong
- 1,489 percent in the UK
- 798 percent in Australia
- 643 percent in New Zealand
Instagram’s numbers were just as impressive as Pinterest’s, below details their growth in the market as well:
- 17,319 percent in North America
- 8,121 percent in Singapore
- 2,028 percent in the UK
- 843 percent in New Zealand
- 362 percent in Australia
These networks have entered the Top 20 social networks in these countries and it’s something businesses shouldn’t let go unnoticed. These sites are more focused on your products and services; they specialize in sharing pictures from someone’s life. And many people use it to document events, meals, friends and more. I encourage new businesses to have an account with each network to display their work that could entice new customers to stop by. By having a button on your website to your Instagram or Pinterest page you can start a whole new interaction with your consumer base.
– George Freeman
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