Social media has evolved from being a rudimentary marketing tool to a practice that is now taken seriously and widely adopted by the entire business world. Of course, creating social media content for your brand or business seems easy in concept; you simply advertise your brand the same way you would in any other marketing format. Despite this, to truly get the most out of your social media content, it may require a bit more knowledge or effort to achieve the growth you’re looking for.
Are You Using Hashtags?
Hashtags need no introduction to even the most novice of social media content creators, as they are one of the simplest yet most effective ways to incite engagement in your content. Hashtags revolve around a word or phrase that helps index your content. For example, if you were a restaurant in Boston, your content would say something like “#restaurantsinboston,” “#bostoneats,” etc. This helps draw in users who similarly have an interest in or connection to, in this case, restaurants in Boston. Hashtags can indicate to users what your business entails or has to offer. As such, in your content, try to make them direct yet specific to your brand.
Give Mentions a Try
Fortunately, a “mention” is not social media jargon—it literally means mentioning another person or entity in your content. Also known as tagging, like hashtags, mentions couldn’t be any easier to do, regardless of what social media platform you’re using. For example, if two brands were to collaborate, one could ‘mention’ the other by posting something such as “It was great working with [other brand] today; keep up the great work!” or something like that. By mentioning another person, brand, or entity in your content, you can create engagement from their audience as well.
Geotagging
Geography plays a bigger role in social media content than you might think, as affirmed by the popularity of geotagging, which has become ubiquitous across most social media platforms. A geotag is when a location is referenced in a social media post, and, like hashtags, users can use them as an index to orient their search. Geotags can be very diverse, as they can include parks, beaches, buildings, and even entire cities or towns.
Boston Web Marketing Can Help With Social Media
For help with content marketing, keyword research, blog articles, and social media, Boston Web Marketing is here to help. We work with companies of all sizes to help them grow their business and optimize their presence across the web and social media. To get started on your journey to optimize your content, contact us today at 857-349-5062.