SEO or Search Engine Optimization is the art of getting a company higher on search engines including Google, Yahoo, and Bing. In Boston, MA a common misconception when we speak to potential clients is the assumption anyone who speaks with them including companies such as Yelp, Citysearch, and Yellowpages are performing this service. The reality of SEO is it is a fairly ambiguous term, that is bandied about by sales people without any actual substance.
A great search engine optimization company in Boston, MA will provide:
- Quality content on a variety of sites (Including your own website)
- Back end coding (including; titles, descriptions, headers etc)
- Social media business pages (As well as updates)
- Social Book Marking
- Video Optimization
- Listing Sites (Including Google + Local, Yahoo Local, and Bing Business)
A great way to find out the extent of knowledge of the person you are speaking with is to ask them about Panda, and Penguin. These two words will mean a lot to the SEO expert who is really trying to help your business succeed online. To the marketer of yesteryear who is simply throwing out terminology to try and get your business, they will have no clue. Panda and Penguin are Googles two current algorithm iterations, simply defined, they are what govern how different businesses come up to the top of Google for searches.
It is very easy to lump everything together from an advertising perspective and declare; “I have already heard about this and I am not doing it”. Unfortunately, this doesn’t diminish the importance of Google, Yahoo, and Bing on your business, and will not turn the clocks back to 15 years ago before the internet influenced your company. As a business owner, you are worried about paying your bills, your employees, buying product, customer service, and a myriad of other issues that determine your success. Allow a company that is credible, who has years of experience and multiple employees to be responsible for your online image. When it comes to your business, can you really afford not to?
If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: firstname.lastname@example.org or call 857.526.0096.
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