SEO Content Strategy: What Should You Avoid?

From keyword research and link building to mobile optimization and page accessibility, multiple factors determine a website’s ranking across search engines. Content strategy is one of the most essential factors in your SEO plan, and there are several things to avoid. 

Writing content without focusing on keywords  

Another error to avoid with your SEO content strategy is not including keywords. Keyword research should take place before any content creation. By focusing content solely on a topic or idea, you lose the opportunity to have it appear for keywords in Google and high-volume search queries. Doing keyword research before writing any content will help this, but keyword research after you’ve decided on a topic, can help ensure you leverage SEO to generate traffic. It’s also essential to optimize the content effectively for SEO. 

Expecting quick results  

While it may be tempting to seek quick fixes, lazy SEO practices ultimately lead to website penalties. One of the critical things that could be improved is expecting immediate results from SEO and content creation. SEO is a long-term process. It can take a long period after your content has been created for Google to rank it well, and it requires continued investment in all areas of SEO – on-page, off-page, and technical SEO – to make this happen. This is even more the case if your website is newer or is facing tough organic competition. 

Choosing quantity over quality 

One common misconception with SEO and content marketing is that the more content you have on your website, the better your rankings will be, and this couldn’t be further from the truth. Specifically, regarding content, a common mistake is focusing on quantity at the expense of quality – for example, publishing two blogs a week, regardless of their quality. It’d be a better use of your resources to create fewer, better quality, more detailed, and valuable articles. Given the already available content, marketers should instead focus on adding extra value to what’s already out there.

Not Optimizing to Generate Leads

It’s vital that once you finally do appear highly for a keyword and generate good website traffic, the landing pages and content are optimized to convert and generate leads. It’d be a shame to put a lot of resources into getting to this point and only see traffic and no conversions. This can be because of more technical reasons, e.g., no call-to-actions or the contact form link is broken. 

Work With Boston Web Marketing

Boston Web Marketing is New England’s largest independently-owned digital marketing agency, specializing in search engine optimization, social media marketing, Google Ads campaigns, and more to keep your business one step ahead of competitors. Don’t hesitate to contact us today at 857.526.0096 or submit a form with your information to us.

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