So you’ve been told that blogging is an important part of any SEO campaign and you have been advised to publish a new blog post once per week. An immediate concern you might have is that A) You feel like you’re wasting your time, and B) You aren’t sure how to blog effectively. You certainly do not want to waste your time generating bad content for your website that will have little or no effect, so how can you write an effective blog?
When writing a blog, the first thing you should do is pick out 1-2 keywords that you want your business to get found for. These are the keywords that you will need focus your blog around and create good content about these topics. The next step you should take before writing a blog about these keywords is to make sure that the keywords are relevant and people/customers are searching for them. One way to do this is to use Google Adwords Keywords tool to see how many people are searching for that keyword and how competitive the search is. Lastly, when writing your blog, you want to make sure that you use your keywords in the content of the blog. If you use certain keywords in your Page Titles and Descriptions but they are not in the content of your blog, Google will be less likely to rank your blog highly
To a beginner, a lot of this may sound like a foreign language. Luckily, WordTracker provides a neat tool called SEO Blogger. This tool will let you know the number of times you have used your keyword in your blog to make sure that the blog is fully optimized. SEO Blogger will also let you know how sought-after the keywords are, like if people are searching the keyword often, how competitive the search is and which keywords are the best for your business to use. This tool should work on any blogging platform, however, it must be used in a Firefox browser.
Blogging on a weekly basis is very important to improving your search ranking, but make sure you are taking the necessary steps to optimize your blog fully so that you are not wasting your valuable time as a business owner.
If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: firstname.lastname@example.org or call 857.526.0096.
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