According to The Digital Elevator, over 800 million people use ChatGPT. Is your website getting cited in their searches?
In our new blog, we’ll teach you how to see if your website is getting cited on the search engine. Read more below!
What’s the Difference Between a Brand Mention & a Citation on ChatGPT?
A brand mention is any time ChatGPT refers to your website. For instance, if a user was to search “where can I get the best lobster rolls in Boston,” and your website is brought up, this would count as a brand mention. Meanwhile, a citation refers to content that’s been directly pulled from your website and used as an answer to a query. For the same user search “where can I get the best lobster rolls in Boston,” perhaps a sentence about lobster rolls from your website would be quoted.
How Can I See My Brand Mentions on ChatGPT?
Step one: put your browser in incognito mode. As the website Ahrefs recommends, you can search up a “Brand-to-Entity prompt” or a “Entity-to-Brand prompt.”
Brand-to-Entity prompt: “List ten things that you associate with a brand called [Your brand].”
Entity-to-Brand prompt: “List ten brands that you associate with [Entity/Keyword].”
One thing to note: By running the prompt multiple times, you’re bound to get a different answer. Don’t get comfortable with what you see, but, rather, use it to create an “average mention visibility.”
How Can I See My Citations on ChatGPT?
- You can use Google Analytics. Go into your GA4 account, find “Reports,” “Acquisition,” then “Traffic Acquisition.” Filter it to show ChatGPT sessions.
- You can use an AI-powered database. Platforms like Peec AI, LLMrefs, and Surfer Tracker AI can help you monitor your website’s citation performance across various AI search engines, including ChatGPT.
What if I’m Not Getting Cited on ChatGPT?
Don’t worry–– it happens. If you’re having a hard time getting cited, consider restructuring your content for GEO. (To learn more about how to do this, click here.) You can also focus on increasing your website’s reputation by generating good reviews, and getting cited by reputable websites.
Need More Help Getting Brand Mentions/ Citations on ChatGPT? Contact Boston Web Marketing Today!
At Boston Web Marketing, our team can help you get cited on ChatGPT today. As Boston’s #1 Search Engine Optimization company, digital marketing is our specialty. Whether you need help designing your website, creating content for SEO (and GEO), or ranking higher in results, we’re here to help. Learn more about our services by contacting us on our website, or calling us at 857.349.5062.