The speed at which your website loads significantly impacts two important things: user experience and search engine optimization. Page speed is especially important for eCommerce websites because studies have shown that the faster the page speed of your website, the more conversions and transactions will occur. However, improving your website’s page speed is easier said than done. In this article, we’ll go over some tips and tricks on things you can do to improve your website’s speed!
Compress & Resize Images
One of the best ways to increase the speed of your web pages is to compress and resize the images on your website. One simple way to do this is to convert images that are PNG files into JPGs or JPEGs. There are hundreds of free websites that will allow you to do this! There are also plugins within content management systems that have the ability to resize images. For example, if your website is on WordPress, give the TinyPNG plugin a try! Once the size of your images has been reduced, you should see an increase in your website’s page speed.
Caching – a process where data & images are stored on your website – can be a valuable tool for improving page speed. Adding a caching plugin to your website can capture specific parts of the site for faster loading, reducing the overall load speed for users who already have data saved from the site. You can install many free-to-use caching plugins on your website using your content management system. Once your caching plugin is installed on your site, users who visit it will have a version saved to their cache, which will improve the load speed for them and significantly reduce the strain on the site.
If you use a content management system like WordPress, you may have a whole bunch of plugins running on your website that are slowing it down. It’s a good idea to check how much space these plugins are taking up. If they are, in fact, using a significant amount of server memory, you should get rid of some of the ones you don’t need or consolidate them into a plugin that does multiple things at once. Once you get rid of some of these plugins that are taking up space, you should see an increase in page speed!
Contact Boston Web Marketing!
If you have any questions about page speed or any other SEO tactic, contact our team at Boston Web Marketing! Our search engine optimization specialists help businesses in almost every industry achieve higher search results! Give us a call at 857-526-0096 or fill out the contact form on our website!