How Google Business Profile Benefits SEO

Did you know that one in four shoppers won’t visit a business they can’t find online? Google Business Profile, formerly Google My Business, is a powerful tool from Google that will help you not only increase the awareness of your business but also showcase all that you have to offer outside of your website. If you have a Google Business Profile and want to start optimizing it or still haven’t been around for it, keep reading to learn more about the benefits of Google Business Profile for SEO.

What is Google Business?

Google Business Profile (GBP) is a business listing feature on Google that allows you to add all your business information – location, services, phone number, external links, and any other relevant information. Putting your business on GBP will increase your business’s visibility and the chance of appearing on various Google features, such as Google Maps. Your company must have a storefront location and provide services to customers to be eligible. With a GBP account, you can update potential customers on how you areyou’re and how to purchase your services.

Google business profile and seo

Improved Search Rankings

Using GBP and following their set-up checklist can significantly improve where your business ranks on the search results page. When you search for something on Google, you’ll first see the Google Ads section, then Google’s Three-pack section, and then the organic results. When you set your business up on GBP, you have a better chance of showing up before the organic results.

Customer Loyalty

Google Business Profile allows you to engage with your customers more and hear from them about what they like and dislike about your services. Customers are also more likely to work with a business that is easy to contact and locate.

Wider Audience Reached

A GBP account can significantly impact your web website, providing another avenue besides the search results page where someone can find your business. With an up-to-date business profile, you’ll attract and retain a broader audience, which is something more accessible to attain with Google Ads.

Increased Brand Authority

Having a Google Business Profile profile is a great way to position yourself as an expert in the industry. With the reviews feature, your business will appeal more to prospective customers. A 4.7-star average ranking on Google is a great way to show that you are good at what you do.

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Get Your Business on Google

Creating a Google Business Profile might seem scary initially, but it’s surprisingly simple if you follow the proper steps. Our team of experts at Boston Web Marketing will help set you up on your Google Business profile and ensure that it is optimized for search engines. Contact us today at 857.526.0096 or through our online contact form.

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