How Do I Secure My Website? What Are the SEO Benefits of an SSL Certificate?

Cybersecurity is one of the fastest trending terms you’ll likely see across multiple industries. With the increasing threat of advanced ransomware and malware, securing any online properties should be a priority for you business. Additionally, investing in solid website security can lead to an increase in your SEO rankings.

But what should you do first in order to secure your site? What will you need to do? And how does it improve you SEO placement on Google and other key search engines?

Install an SSL Certificate on your website

One of the first and most important steps in securing your website is to first install a Secure Sockets Layer (SSL) Certificate your website. Usually, you can find the step-by-step instructions to download an SSL certificate on your website’s domain hosting service. If you have any questions about installation make sure you first contact your domain provider.

An SSL certificate encrypts any information that individuals submit to your website, such as a contact form, so that other online users can’t view that information. An SSL certificate allows information shared between an online user and a website to remain private and secure, which lowers the risk of a data breach or security issue.

Whether it is through a third-party or your hosting service, you’ll likely need to purchase the SSL certificate separately. There are many types of SSL certificates that you can install on your website, but you’ll want to first check with your web developer/manager to confirm which type fits best for your site. A few examples and capabilities of popular SSL certificates includes:

  1. Domain Validation SSL Certificate (DV SSL): The most basic and commonly seen type of SSL, the DV SSL is great for blogs and informational sites that need basic data assurance. Many smaller businesses rely on DV SSLs in order to encrypt personal data when submitted to online forms, email sign-ups, and similar conversion placements on their websites.
  2. Organization Validated Certificates (OV SSL): An OV SSL is less expensive than an EV SSL and is designed for securing payment and transactions. E-commerce sites or websites with an online store of any type should probably have an OV SSL installed.
  3. Extended Validation Certificates (EV SSL): These SSL certificates are the most expensive compared to other types. An EV SSL is commonly found on large enterprise sites to protect highly-sensitive data including payment information and critical identification info. An EV SSL, or a multi-domain SSL, also allows you to secure all of your domains under a single SSL.

How does an SSL increase my SEO? Who can help me pick the appropriate SSL Certificate?

An SSL certificate increases your page ranking in organic results on search engines including Google. Search engines now rank sites higher with SSL certificates over others that don’t have one. By simply having an SSL certificate your site will rank higher than competitors that don’t have one. This is an effort by search engines like Google to proactively protect users from cybersecurity threats.

If you aren’t sure about which SSL certificate you may need, try consulting Boston Web Marketing’s team of SEO experts! We can equip your site with the appropriate certificate for your business and website needs.

Call us directly at 857-526-0096 or get a free SEO Consultation, here!

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