With the rise of social media and influencer marketing, email marketing has been pushed to the back burner in the digital marketing world. Though these are valuable tools, believe it or not, email is still one of the most effective ways to garner new leads and bring in revenue.
In order for your email marketing campaign to be successful, strategy is necessary. Follow along as the digital marketing experts at Boston Web Marketing share advice on how to best optimize your next email marketing campaign.
Email marketing service providers such as MailChimp or Constant Contact make email marketing incredibly easy. You can keep track of your email lists, email analytics, and past email layouts through these services. These service providers are incredible at allowing you to create templates that will look beautiful and readable on both desktop and mobile screens, which is truly essential these days. Take advantage of newsletter service providers on your next campaign!
Personalize Your Message
When collecting information from previous clients/ customers, try to collect as much additional information as you believe necessary. Knowing their actual names and interests gives you the ability to customize your campaigns even further. Though some people may not want to hand over as much information, you can make this optional for those who would like to.
Once you have this information, you can begin to create your campaigns around it. Rather than greeting with a cold “Dear Customer”, you are able to add their real first name. This gives the email a much more personable feel, hopefully causing the recipient to engage further.
Necessary Content Only
Odds are, customers and clients are not going to read an email that looks as though it is an article. Determine what piece of information you want them to receive and keep it relatively short and sweet. Introduce the product or deal with a brief explanation, then quickly add a call to action based on what you are hoping to gain from this campaign. It is best to grab their attention quickly and point them towards what you want them to do next.
Contact the Experts at Boston Web Marketing
If you are looking for assistance with optimizing your email marketing campaigns, be sure to contact the experts at Boston Web Marketing today! We have years of experience grabbing consumers’ attention through our email marketing efforts. Give us a call today or fill out our online contact form!