As the times change and people rely on their phone more and more, the benefit of having a site that is not only optimized for mobile but user friendly is extremely important nowadays.
One feature that can really help optimize your website for mobile is making your phone number click to call. What is click to call? Simply put, when you click on a phone number through a website it automatically has the number ready to dial.
Here is what it should look like:
<a href =“tel:999-999-9999”>999-999-9999</a>
Once your number is click to call enabled you can add Google Analytics conversion tracking to track how many times your phone number is clicked. This provides more reliable data about how your users are interacting with your mobile website and makes your website that much easier to navigate.
By: Zack King