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How Can I Use Google Sheets to Build My Email Audiences?

If your business wants to send out a newsletter or email blast to your clients, entering their data onto Google Sheets can help you stay organized. The majority of email marketing platforms allow you to upload data from Google Sheets, so you can prepare your client list beforehand and upload it with the click of a button. Want to learn more about how Google Sheets can help you build email audiences? Continue reading this blog post to discover!

What Is The Best Way To Organize My Google Sheets?

The best way to organize your Google Sheets to stay organized for your email campaign is to create individual columns. Creating titles for each column with essential criteria can help you keep track of, or quickly search for, specific clients. One of the most successful methods for utilizing column organization is to create one for each of the following: first name, last name, email, phone number, address, & business/company name. Keep reading to discover how to import your sheets to your campaign-builder website.

How Does This Process Work Step-By-Step?

If you’re looking to upload your Google Sheets to a campaign-builder site, such as Mailchimp, for example, you will need to export it first. Depending on the type of campaign-builder site you’re using, you may need to export the file as .cvs, .xls, or another format. To do so, you will need to click on the file button within Google Sheets. From here, scroll until you see “download”. Hover over this option, and you will see a list of different file options available to export. Select whichever option works for the site you’re using, and upload directly to the platform. 

Where Can I Get Started?

If you’re interested in learning more about how you can create audiences for newsletters or email blasts, Boston Web Marketing is here to help. Our digital marketing experts will guide you through the process, assisting with building audiences and creating optimized content for your email marketing campaigns. To contact us, give us a call at (857) 526-0096 or email us at

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