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How Can I Optimize My Email Marketing Campaign?

Email marketing is an integral part of the marketing world and has been for over 41 years. With a generally low cost associated with email marketing, and the potential return of high yields. Simply put, email marketing works. Combined with advancements in technology and the rise of automation in marketing, creating a campaign is an easy process, but creating an email campaign that will be opened, read, and produce conversions is a whole other task entirely. This blog will highlight some important aspects when it comes time to optimize your email marketing campaign.

Format for all Viewing Platforms

With easy access to emails across a variety of platforms, the way that we receive messages and interact with the world has greatly changed. This is very important to note that while over 90% of internet users have emails, approximately 53% of emails are viewed via mobile.

This is important because if your text is long, blocky, and reads more like a scholarly article, you’ve probably already lost the mobile conversion for that user. While phones and websites are good at optimizing a page for desktop or mobile view, there are a variety of design factors that can greatly hinder how your campaigns are received. Generally, it is better to be straight to the point in the subject line, writing clear, direct & concise to drive the conversion to a more detailed landing page.

Stick to the Point

When it comes to catching the reader’s eye, it is important to be upfront and direct to the point. If you are promoting a sale or a seasonal deal it can be beneficial to include terms such as “deal”, “sale”, and “offer” as this will help to give a consumer a clear idea of what they are about to click into. This can also apply to informational or educational emails as it provides the reader with context before they even click on the email. Having a clear strategy from start to finish can greatly increase the open rate of any campaign, as well as increasing the likelihood that a consumer will convert, or reach out for more information on your goods/services.

Build Organic Email Lists For Best Results

Purchasing an email list is a good way to build a large group of leads, but the problem with this is that there is no way to gauge the quality of leads until you start collecting data. Buying a bulk email list gives you access to a large and diverse audience, with which half of that audience may care less about your actual product. This can be of huge value for your company, as these people frequently visit your site & are more likely to convert because they went out of their way to get more information on your products, goods, or services.

When Should I Send My Campaign?

Great question! It is normally a good practice to post at times where people will be free from work or generally a time in the day that you would expect people to be looking at their personal emails (lunch, rush hour, after work). If you are busy and are worried that you may not have the time to post at a given time or day, Email campaign platforms like Constant Contact & Mailchimp have built-in features that allow you to schedule multiple campaigns, retargeting, and a variety of other tools to help simplify and optimize any email marketing campaign

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