It is no surprise by now that Google’s AI Overviews, Perplexity, and ChatGPT have completely changed how online users answer questions and how businesses get discovered. These platforms rely heavily on one SEO metric: reviews! Because of this, review generation is no longer just about reputation; it’s now about visibility. It is also worth noting that if AI platforms can’t identify new, positive reviews about your business, you will most likely not be recommended. Keep reading below to learn how you can build or improve your review strategy while shaping AI search!
Analyze Positive Review Opportunities
A majority of review strategies occur during moments of high satisfaction. Because of this, it would be in your best interest to pinpoint opportunities in which a customer experienced high satisfaction. If you own a service business, this could be:
- Once a service is completed
- After a phone call is completed
- Or when a customer renews your service
If you own a product service, this could be:
- After a delivery is made
- Once a support ticket is received
- After a repeat order
Overall, the best way to capture a strong, positive, and meaningful review is while the satisfaction and experience are still fresh!
Respond to Reviews Consistently
AI platforms heavily rely on Google Reviews when analyzing local businesses. For instance, Google’s AI Overviews heavily analyze data from Google Business Profiles. These metrics include review volume, recency, and sentiment. Believe it or not, Perplexity and ChatGPT reference Google Reviews more than you think! Since these platforms continually monitor your reviews, it is essential that you maintain a strong presence when responding. At the end of the day, a business with a steady flow of reviews and responses will outperform competitors with scattered reviews each and every time.
Encourage Your Customers to Provide Detailed Reviews
Detailed reviews are more relevant than broad, simple ones. For instance, a review that says “thank you” or “great job” does not mean as much as one that says, “The mouse removal process took less than 2 hours; I highly recommend.” The second example is rich in keywords and overall experience, creating a great opportunity for long-tail keyword queries. The best way to receive detailed reviews is to encourage them! Instead of saying “leave us a review,” try using “how was your experience with our team?” or something similar instead. The second option tends to elicit more detailed, descriptive responses that AI platforms highly value and recommend.
Contact Boston Web Marketing to Improve Your Review Strategy!
Are you not receiving as many reviews as you would like? Or not receiving reviews at all? Leave it to Boston Web Marketing! Our experts are up to date on the latest trends and methods to help businesses improve their review strategies while improving their presence on AI Platforms like AI Overviews, Perplexity, and ChatGPT. Get in touch with our team today by calling 857-526-0096!