Your Google My Business page can be a potential customer’s first and last impression of your business. The first thing they will look at when they come across your GMB page? Your reviews! Your GMB and reviews attached are crucial for your local search results, as they play a significant role in your SEO.
Every business is thrilled when customers leave them a 5-star Google Review review. Follow along as we review the importance of Google reviews and the best strategies to receive them!
The Importance of Google Reviews
Google reviews can be crucial for your online marketing and SEO practices. Follow along as we go over why Google Reviews are so important.
Discoverability
The more Google reviews your business has, the higher rank your listing will have on Google and the local map pack. According to Moz, 10% of Google’s search algorithm is driven by review quantity, velocity, and diversity. Regular, trustworthy Google reviews can be extremely valuable in your SEO strategy to get your website ranking on the first page and local map pack.
Increased Brand Trust
Today, potential customers rely heavily on Google reviews when choosing the right company for any kind of service. A study done by BrightLocal showed that 57% of consumers will only do business with a company if it has four or more stars on their Google My Business page, and a survey by Fan & Fuel showed that 92% of consumers hesitate to purchase if there are no reviews. In order to get new customers from online searches, Google reviews are pertinent.
Valuable Feedback
Google reviews allow you to hear valuable feedback from your customers. These reviews allow you to dive deeper into what your business is doing well, what you can improve on, and how your customers feel about your business and services.
How to Get More Google Reviews
It is entirely up to your clientele’s discretion to leave a review, whether positive or negative. However, there are a few things you can do to increase your Google reviews to ultimately increase your local rank and improve your SEO. Below are a few of the ways you can try to get more reviews on your GMB.
Ask In Person
If your company provides services in a storefront or in person, do not hesitate to mention leaving reviews after a positive interaction or service. You can hang flyers with a QR code linked to your Google My Business reviews if you have a physical storefront. Following this idea, you can put this QR code on a business card and hand it out with every transaction.
Email or Text Campaigns
If you receive customer phone numbers or emails, text and email campaigns are a brilliant way to garner new reviews from your current customers. Be sure that these campaigns are eye-catching and personal enough for customers to want to leave a review.
Contact Google My Business Experts
To ensure that your Google My Business page is completely optimized to gain more positive reviews, you should reach out to a professional SEO team like ours at Boston Web Marketing. SEO and Google strategies require time, research, and experience. For more information regarding SEO or Google My Business services, give us a call today or fill out our online contact form!