If you’re wondering how your social media impacts your Google rankings, the answer is that it doesn’t. Social media cannot help or hurt your SEO ranking, as Google does not look at your social rankings when ranking the content on your website. Your likes, followers, engagement, and other social media metrics are not factored into your Google ranking. Social media will show up on search engines when a user is looking for the name of your business, which is great, but that does not correlate your website’s SEO. Learn more about how social media affects SEO and the importance of optimizing your social media strategy.
How Social Media Affects SEO
As mentioned above, social media performance does not contribute to your ranking on Google and other search engines. Instead, if you are looking to improve your SEO, you can benefit from the use of social media, not directly from social media. Learn below some ways social media can help improve your online presence.
Improves Branded Search
When you are active on social media and your posts are engaging with users, people may be more likely to search for your brand name on search engines. Having a memorable brand and services or products will make users more inclined to search for your business name. The same goes for other organic clicks. If a user remembers your social media posts, they are more likely to click on your results from Google searches as it is familiar to them.
Backlinks are an important part of SEO, and social media can help you establish high-authority backlinks for your website. More backlinks not only lead to more clicks to your website, but they also play an important role in improving your website’s ranking on search engines. By adding links to the website in your Facebook posts, you are giving users a quality link to click so that they can learn more about your products, services, and business.
Using social media can help you determine the type of users you are looking to target for your product or service. Adding polls to Instagram or Facebook can help you engage with your users and see if they know about a particular new product or service you are looking to offer. This will help you to know the awareness of that service in your local area. These social media metrics can help see what type of posts or topics your followers like best, and then you can create new content on your website, including those topics. This will increase your website traffic as more trending and popular topics will be searched, and your website will rank higher in your local area.
Contact Us For Social Media and SEO Services
Boston Web Marketing is here to help businesses improve their online presence and appearance on search engines. We offer effective social media management and search engine optimization services to improve your ranking and generate more leads. If you are looking to take your business to the next level and generate more traffic to your website, our team can help. Learn more about our SEO and social media optimization services, and contact us today for a website audit!