Choosing The Best Social Media Platforms For Your Business

Every business needs social media presence. It helps tell your business’s story and allows followers and friends to get the inside scoop on services and products. For your social media strategy to be efficient, you have to choose the best platforms to reach your desired audience. How can you figure out what social media platforms will be useful for your company?

Are There Right or Wrong Platforms to Use?

In short, using a specific social media platform won’t end up hurting you. Social media is here to help promote your business! Pretty much anyone can make a successful Instagram account or market themselves on Twitter. It all depends on your strategy. You need to understand your audience and post about what they like and will interact with. Does this form of social media match your digital strategy? Become committed to creating content that will draw your audience in.

Identifying a Personality For Your Brand

Many companies think that brand personality only matters when it comes to the younger audience or companies that sell B2C. You want to make a lasting impression on your audience rather than trying to be flashy and corny in all your posts. Become unforgettable! Many customers make choices based on digital content, so you want it to be the best it can be. You want to use your own images and use a tone that draws people in. Here are some core ways to figure out a personality for your brand:

  • Figure out the goals of your business
  • Check out competitor social media
  • Come up with reasons your company is special

Choosing The Platform

If you are looking to figure out what platform will be the most beneficial to your business, you should think about what type of content you want to put out there. Do you do home remodeling? Using Instagram for before and after photos can give followers and users a great idea of what your work looks like. Who is your target audience? Are they older, or are they in their early twenties? This could mean the difference between using Facebook vs. Instagram. You may even want to run Facebook Ads to get yourself out there even more. Do you create resin products? Maybe start a YouTube channel to show the process. You have to work with platforms that allow the type of content you want to put out. 

Contact Us For Social Media Optimization

The experts at Boston Web Marketing are here to help you create the best social media strategy for your business. We can help you choose the best platforms to help your business. Contact us to learn more about our SEO strategies. Give us a call today or fill out our contact form to get in touch with our experts!

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