What To Know Before You Start Your Next PPC Campaign
October 27, 2020
Paid advertising is a great way to gain more traffic to your website and increase
Pay Per Click
Google Rolls Out New Campaign Manager 360 for Google Ads
October 26, 2020
Google has added a revamped version of Google Ads Campaign Manager, Campaign Manager 360, that
Utilizing SEO & PPC to Grow Your Business
August 21, 2020
If you have recently started a business, or are in the process of doing so,
Balancing Paid Social & Paid Search
August 17, 2020
In the past, we have written several articles on the chief types of paid digital
How To Build A Successful Intent-Focused PPC Campaign
August 6, 2020
The COVID-19 pandemic continues to disrupt our way of lives at each and every level.
Google Ads Continues to Monitor Strict Ad Content Policies
May 4, 2020
Google Ads continues to monitor billions of pay-per-click (PPC) campaigns, ad copy, and placement to
Should I Invest in SEO or PPC for My Business?
April 20, 2020
When it comes to digital marketing strategies, not all businesses choose the same strategy. While
Healthcare Providers Should Leverage New COVID-19 Google My Business Tools
April 13, 2020
Google continues to provide local SEO support for businesses by rolling out a variety of
Google Offers $800 Million in COVID-19 Response, Google Ads Credits
March 31, 2020
Small businesses trying to address digital marketing challenges of COVID-19 may get some massive financial
Google Ad Manager 2019 Review for PPC Specialists
December 19, 2019
Pay-per-click experienced a surge in use from paid ad managers and businesses of all sizes.
Google Releases New Anchor Banners to Optimize Mobile PPC
October 22, 2019
Google continues to roll out new optimization opportunities for pay-per-click (PPC) managers, with updates such
New Ways to Target Users in Google Ads for the Holidays
October 16, 2019
Google Ads recently announced new fields and methods of reaching your target audience in search
Aligning SEO & SEM Strategies
September 25, 2019
Some think SEO and SEM are two entirely separate things, given that your organic and
Ready for the Holiday Season?
September 19, 2019
And just like that, it’s the time of the year again! As the holiday season
Writing A Landing Page That Converts Well
September 17, 2019
Creating a landing page is one of the most important things you can do to
Google Ad Seasonality Adjustments are Now Available
September 12, 2019
This past May, Google announced that advertisers were going to be able to set seasonality
Google Ads Experts: Will You Use Google Ad Manager APIs for Reporting, Monitoring?
September 4, 2019
Google has announced new Google Ads Manager APIs (application programming interfaces), via the Keyword Blog and
Could Google’s New Content Publishing Policies Impact Your Google Ads Campaign?
August 30, 2019
Google and Google’s suite of pay-per-click (PPC) services has announced, via The Keyword blog, that new content
3 Tools To Help Improve Your Advertising Efficiency
August 28, 2019
Online advertising can be tough and confusing, with several metrics you need to monitor spread
What Is The Difference Between SEO & PPC?
August 23, 2019
In this wide world of digital marketing, it can difficult to differentiate between Search Engine