Google Offers $800 Million in COVID-19 Response, Google Ads Credits
March 31, 2020
Small businesses trying to address digital marketing challenges of COVID-19 may get some massive financial
Pay Per Click
Google Ad Manager 2019 Review for PPC Specialists
December 19, 2019
Pay-per-click experienced a surge in use from paid ad managers and businesses of all sizes.
What Should I Consider Before Launching a Paid Campaign?
November 22, 2019
The art of influencing is not going away. Paid advertising is a great way to
Google Releases New Anchor Banners to Optimize Mobile PPC
October 22, 2019
Google continues to roll out new optimization opportunities for pay-per-click (PPC) managers, with updates such
New Ways to Target Users in Google Ads for the Holidays
October 16, 2019
Google Ads recently announced new fields and methods of reaching your target audience in search
Aligning SEO & SEM Strategies
September 25, 2019
Some think SEO and SEM are two entirely separate things, given that your organic and
Ready for the Holiday Season?
September 19, 2019
And just like that, it’s the time of the year again! As the holiday season
Writing A Landing Page That Converts Well
September 17, 2019
Creating a landing page is one of the most important things you can do to
Google Ad Seasonality Adjustments are Now Available
September 12, 2019
This past May, Google announced that advertisers were going to be able to set seasonality
Google Ads Experts: Will You Use Google Ad Manager APIs for Reporting, Monitoring?
September 4, 2019
Google has announced new Google Ads Manager APIs (application programming interfaces), via the Keyword Blog and
Could Google’s New Content Publishing Policies Impact Your Google Ads Campaign?
August 30, 2019
Google and Google’s suite of pay-per-click (PPC) services has announced, via The Keyword blog, that new content
3 Tools To Help Improve Your Advertising Efficiency
August 28, 2019
Online advertising can be tough and confusing, with several metrics you need to monitor spread
What Is The Difference Between SEO & PPC?
August 23, 2019
In this wide world of digital marketing, it can difficult to differentiate between Search Engine
Using YouTube to Boost Non-Video Ads
August 16, 2019
Did you know that you can use YouTube to run your non-video ads and boost
The Pros & Cons On Advertising On LinkedIn
August 14, 2019
If you already have a PPC campaign or are thinking about starting one, it probably
A Guide To Custom Intent Campaigns in Google Ads
August 14, 2019
Whether you are new to PPC marketing or a veteran, there is always value in
Google Ads’ Newest Keyword Selection Update
August 13, 2019
A closer look at how the newest update can impact the exact match, phrase match,
3 Reasons Your PPC Campaigns Aren’t Converting
August 7, 2019
When it comes to online advertising, PPC campaigns have become increasingly popular, and therefore more
Updates To Google Ad’s Keyword Match & What You Should Be Doing About It
August 6, 2019
Back in September of 2018 Google Ads made a change to how keyword match triggered
Google Ads Update – Deal Promotions Features & Driving In-Store Purchases
July 11, 2019
Google Ads announced they will be rolling out some new features to its paid ad