Bing Continues to Grow It’s Market Share

Google has had a firm grip on the search engine market share pretty much since search engine market share has existed. Month in and month out Google has had roughly 65% of the market share and all of the other bottom dwellers have been fighting for position. However, thing are beginning to shape up a little differently in the search engine market. Bing has begun to separate themselves from the pack and Yahoo is in a steady nose dive.

For the third month running, Bing has seen their market share increase and begin to pull away from Yahoo. In August 2011, Bing had a market share of 14.7%. In July 2012 it had already risen to 15.7% and during this past month of August 2012, Bing jumped again to 15.9%. In 1 full year, Bing has seen their market share increase 1.2%. Base on how many searches are performed on a monthly basis, a 1.2% increase is a huge jump for Bing.

Yahoo on the other hand has seen its numbers dwindle over the past 12 months as a result of Bing’s increases. In August of 2011, Yahoo had a market share of 16.3%. In July of 2012 it had fallen to 13% and continued to plummet to 12.8% in August 2012. Here is a breakdown of the numbers:

  • Google: 66.4 percent (66.8 percent in July)
  • Bing: 15.9 percent (15.7 percent in July)
  • Yahoo: 12.8 percent (13.0 percent in July)
  • Ask: 3.2 percent (3.1 percent in July)
  • AOL: 1.7 percent (1.5 percent in July)


For a full list of the numbers from comScore’s research, Click Here

Google is still far and away the leader in the search engine world and will continue to be for a long time. As Bing continues to see growth and improve their product, it will be interesting to see which other search engines they steal the traffic from. As a business owner or a webmaster, it is important to set up Google Webmasters and Bing Webmasters so that you are reaching the largest number of people. Since Bing and Yahoo Webmasters have combined, when you submit your website to Google and Bing Webmasters, you will be reaching 95% of the market share.

Many business owners are very business making sure their business is running smoothly and effectively, therefore they don’t have time to set up these webmasters programs. Some may not know how. Boston Web Marketing is an SEO firm located in Boston, MA and we will not only set up these webmasters for you, but make sure that your business is getting found on them as well. To learn more about our services, browse our website or directly contact us: or call 857.526.0096.

-Mike Fedotowsky

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