As we enter the new age of online searching, it is essential that local brands and businesses adapt to new AI trends and the ways online users discover information. Local brands and businesses need to hold a dominant position in today’s conversational search environment to truly make an impact. One of the best ways to improve your local business or brand’s AI visibility begins with your Google Business Profile (GBP). Luckily, Boston Web Marketing is here to provide tips and ideas to help local businesses and brands adapt to today’s online search landscape by improving their Google Business Profile. Keep reading below to learn more!
Strengthening Your Google Business Profile (GBP)
Your business or brand’s Google Business Profile is one of the most important sources of local data for AI systems. To achieve a strong AI visibility, full optimization and consistent verification are essential and non-negotiable. Ensure the following information in your Google Business Profile is fully optimized:
Primary & Secondary Categories
Make sure the most relevant and appropriate category for your business or brand is selected, and limit secondary categories to a few. Make sure you do not select generic or non-relevant categories. Many businesses make the mistake of choosing as many categories as possible, even when those categories are only loosely related to the products and services they provide. Doing so can weaken your primary categories and expertise.
Detailed Service Listings
It would be in your best interest to ensure that all your business or brand’s services are accurately and comprehensively listed and aligned with your website’s services. As a quick reminder, do not overextend into generic or irrelevant service listings!
Verify Your Hours & Attributes
Maintain your current, verified hours of operation and, if applicable, seasonal closures to improve your business’s visibility in AI Mode. Determining whether a business is open or closed is a key factor for AI search visibility. Keep in mind that including small details such as accepted payment methods, parking availability, and other special amenities is crucial!
Active Engagement
Engagement and behavioral signals, such as store visits tracked by Google Maps, have become very important because they indicate and demonstrate real-world activity. Responding to reviews and questions on Google Business Profile is essential to maintain a strong presence with AI systems, and regularly uploading images, updates, offers, and other content relevant to your customers and target audience.
Contact Boston Web Marketing to Improve Your AI Visibility
Does your brand or business’s AI visibility need improvement? Our team of experts is up to date on the latest trends and strategies to help your brand or business’s AI visibility. We are proud to serve various industries by helping them achieve high, impactful results! Want to learn more? Get started today by calling (857) 349-5062!