Voice search is changing how people find local businesses online. If your website is only optimized for traditional text-based searches, you could be missing valuable traffic. Voice search queries are more conversational, more specific, and heavily tied to local intent. In this blog, we’ll explore 4 voice search optimization tips that can help improve your visibility, attract more qualified leads, and keep your business competitive as search queries change.
What Is Voice Search Optimization?
Voice search optimization is improving your business’s online presence to appear for voice search queries. Voice search isn’t the same as regular text-based searches. This is because these searches are phrased differently. When typing a search for HVAC services, you might say “HVAC services near me,” but when you say it into your phone, it is more conversational; the search might be more like “Can you find me HVAC services nearby?” Typically, voice searches are longer and fuller sentences than regular text-based searches.
1. Research Keywords for Voice Search
The best thing to focus on for targeting voice search for your website is long tail keywords, question keywords, and conversational keywords. The great thing about this is that they overlap in a lot of ways. So when creating questions and conversational keywords, they often are long tail keywords, making this an easy step. Using SEMRush, you can use the Keyword Magic Tool. This allows you to see what people are searching for in voice search and gives you ideas for longtail keywords to use on your website.
2. Audit & Optimize Your Website Content
Look for opportunities on your website’s content where you can optimize for voice search keywords. It is important to use natural language while aligning your content with the phrasing of voice search queries. You can add these keywords to headers as well as body content. Adding an FAQ section is an easy way to naturally incorporate voice search keywords into your content.
3. Improve Your Site’s Technical SEO
Increasing your website’s technical SEO can help improve your chances of showing up for voice search. Some of the technical things to focus on to optimize for voice search are: page speed, mobile SEO, and website design.
4. Use Local SEO
Optimizing your website for local SEO increases local traffic, visibility, and brand awareness. Voice searches can rely on local directories like Google Business Profile, Yelp, and Bing to provide answers to local search queries. Make sure your Google Business Profile is optimized to increase the chances of being used for local search. Leverage other local directories and target local keywords to increase chances of showing up in the local packs.
Contact Boston Web Marketing
If you’re ready to improve your visibility in voice search and attract more local customers, Boston Web Marketing is here to help! Our SEO reps specialize in SEO strategies designed to keep your business competitive as search continues to evolve. Contact us today by calling (857) 526-0096 or using our online contact form.