AI platforms are multiplying by the day, and they’re here to stay. They offer users a more in depth review to their questions with fewer clicks to get to the answer than traditional search engines. But how will this transition affect marketing strategies? This article will review how AI platforms are affecting marketing today. If you’re curious to learn more about how you can improve your businesses performance on AI platforms, Boston Web Marketing can help. Contact us today to learn more by calling 857.349.5062.
How Are AI Platforms Different From Search Engines?
AI platforms like ChatGPT and Google Gemini are considered search engines, however, they are powered by artificial intelligence, rather than algorithms. Rather than sorting content on the internet and presenting relevant articles which may answer your question, AI platforms dissect information on the internet and present it to users in a summarized way.
What Does the Transition to AI Platforms Mean from a Marketing Standpoint?
We are seeing a few trends when it comes to marketing efforts and AI platform performance.
Fewer Article Clicks
AI platforms summarize the information on the internet from multiple sources and present their findings in an easy to understand summary. AI search engines still list their sources, allowing users to click and read more on their own. However, this summary option is leading to reduced click through rates on educational content.
In-Depth Competitor Analysis Readily Available
If you ask an AI search engine a question about a business, where to receive a service, or who the best option is in your area – you’re going to get an overview comparing the top few options for your question. This often includes a competitive analysis between local businesses, where the good and the bad are presented to the user, without them even asking. This is something that search engines don’t provide.
Public Reputation and SEO Optimization Still Matters – A Lot
Due to this emphasis on competitive analysis in AI responses, there is still a heavy emphasis on public reputation and SEO optimization. Your website better be able to point out why it’s better than the competition, and your reviews online better support it.
Is SEO Strategy Still Relevant in an AI Powered World?
There is a lot of anxiety surrounding how AI is going to affect businesses and marketing strategies alike. However, it generally appears that SEO strategy is translating to AI platforms and aiding in AI search result performance. Educational content still is highlighted in AI responses, and website optimization is still critical for providing AI with the information it needs to report on your business.
Yes, we may notice a shift in how users absorb information, like we are seeing with decreased click rates on articles and website pages, however it is important not to abandon your marketing efforts in light of the transition to AI search engines.
Contact Boston Web Marketing for an AEO Audit Today
Are you curious how your business can improve its standing on AI search results pages? Wondering if you’re showing up for searches you should be showing up for, or how you can improve your rankings? Contact Boston Web Marketing today for AEO strategy guidance.