Summertime is a great opportunity for businesses to have sales and promotions to drive more revenue. However, in order to make the most of these discounts and sell as many products or services as possible, you need to know how to market them correctly. In this blog post, we will discuss 8 tips for marketing your sales, promotions, and discounts effectively using digital marketing platforms. We’ll also talk about how long ahead of the sale you should start promoting it, and how to track the results of the sale.
Summer Sales Can Be a Great Boost for Your Business
Summer is a great time for businesses to have sales and promotions. The weather is warm, people are out and about more, and there are generally more opportunities for customers to buy your products or services. To grow profits and take advantage of the season, consider running a summer sale!
When done correctly, summer sales can be a great boost for your business. They can increase revenue, bring in new customers, and help you clear out inventory. However, before you start planning your summer sale, there are a few things you should keep in mind to make sure it is successful.
Here are eight tips for marketing your summer sale:
Start Promoting Your Sale 4 Weeks in Advance
Don’t wait until the week of your sale to start promoting it. Get the word out at least a few weeks in advance so people have time to plan and budget for your products or services. As a rule of thumb, start promoting your sale about four weeks before it starts. This will give you time to build up excitement and get people talking about your sale. It will also help you attract new customers who may not have heard of your business before.
Use Multiple Marketing Channels
To reach the widest audience possible, promote your sale across multiple marketing channels. This could include your website, social media, email marketing, and print advertising. Depending on your budget, you may also want to consider investing in paid advertising, such as Google AdWords or Facebook Ads. For companies with a limited budget, using multiple marketing channels is essential to reach the most people possible.
Create Eye-Catching Graphics
When promoting your sale, make sure to use eye-catching graphics. This will help grab people’s attention and make them more likely to click through to your website or social media page. Use bright colors and bold fonts to make your sale stand out from the rest.
Don’t forget to include a call-to-action (CTA) in your graphics. This could be something like “Shop Now!” or “Save 20% Off Your Purchase!” Including a CTA will help encourage people to take action and buy your products or services.
Track Your Sale Results
Once your sale is over, it’s important to track the results. This will help you see what worked well and what you can improve upon for future sales. To track your results, look at things like website traffic, social media engagement, and sales numbers. If you are promoting your sale through multiple channels, it is recommended to make note of the source which drove the most traffic or sales. This will help you focus your marketing efforts in the future.
Strategize Which Products & Services to Discount
When having a sale, you want to make sure you are discounting the right products and services. You don’t want to discount items that aren’t selling well or that have high profit margins. Instead, focus on discounts for your best-selling products or services. This will help you boost revenue without cutting too deeply into your profits.
Plan Your Sale During a Slow Period
If you have a retail store, plan your sale for a slow period. This could be the week after a big holiday or during an off-season. By having your sale during a slow period, you’ll attract more customers to your store and help boost sales.
Offer Free Shipping or Discounted Shipping
When running an online sale, consider offering free or discounted shipping. This is a great way to encourage people to buy your products or services. Free shipping is also a great way to stand out from your competition.
Tiered Coupon Codes
To encourage people to spend more, consider using tiered coupon codes. For example, you could offer a 20% discount for orders over $100 or a 30% discount for orders over $200. This will help increase the average order value and boost your sales. This incentive is also a great way to get people to buy more than they originally planned.
Contact Boston Web Marketing for Help Optimizing Your Digital Sale Campaigns
By following these tips, you can successfully promote your sale and boost your revenue. Summer sales are a great way to clear out old inventory and attract new customers. By using digital marketing channels, you can reach a wide audience and drive more traffic to your website or store.
For more help on how to optimize your website and social media accounts to grow your business, contact Boston Web Marketing. Our expert team of digital marketers will help you create a comprehensive marketing strategy that drives results. To get started today, give us a call at 857-526-0096, or fill out our online contact form!