Social media is one of the best ways to further connect with your audience and prospective clients. It is also a core aspect of a great SEO strategy. Over time, social media algorithms and trends change — this in turn requires your social media strategy to evolve with it. Below are a few key signs that your social media strategy is in need of a revamp!
Engagement Is Stagnant or Decreasing
For months, your follower count was increasing, the likes were flowing, and engagement was pretty consistent. Then, the comments came less frequently, your posts began to only receive a handful of likes, and your content experienced far fewer shares than you were used to at the beginning of the year. This is a major sign that your current social media strategy is no longer working for your current goals or audience.
Take a look at your metrics across your platforms: what do you notice? Did you recently change posting times and notice a decline in engagement soon after? Were you posting an abundance of reels and video content earlier in the year, only to flood your feed with an abundance of graphics instead? Analyze what’s changed and what content your audience is no longer engaged with and update your strategy accordingly.
Content Becomes Repetitive
Across any platform, your social media audience will expect consistency in many ways, but engagement thrives on variety. If you find a lot of the content you’ve been creating addresses the same topics, or if you find yourself reposting the same infographic every other week, you likely need to take some time to evaluate how to spice up your feed. Perform competitor research and see what other brands and influencers in your niche are posting. Is their content more interactive? Are they closely following trends? It’s not a crime to find inspiration in other creators and accounts, so feel free to explore to get your spark back!
Brand Identity Is Unclear
Having a clear voice and brand identity goes a long way. Your audience wants to feel familiar with your business, and it is crucial for your social strategy that your audience almost immediately recognizes your content as they scroll through their feed and timelines.
Establishing brand identity is a multi-factor process. When creating social posts, you should take every opportunity to include your brand colors and logo in each post. More than this, creating consistent content with an identifiable brand voice and tone is a great way to set you apart from other brands and creators. If your brand voice varies between platforms, this can be a little confusing for your audience. So, if your Facebook content appears to be a little more serious, and your Instagram content appears to be more bright, colorful, and funny, consider updating this brand voice across all your accounts to reflect the personality of your brand.
You’re Limiting Which Platforms You Use
Everyone finds themselves partial to one social media platform over another. When it comes to your social strategy, you should not approach interaction with the platforms the same way you would personally. Your brand will benefit from exploring multiple social media avenues, as they each have their unique benefits and features. Instagram and Facebook have post booting and ad options that can help encourage engagement; LinkedIn allows you to connect with other businesses and professionals, which is crucial for networking and/or communicating the advantages of your product or services with stores or potential partners. Don’t stick to just one platform and call it a day — review your options and see what platforms are a true benefit to your business.
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