Google is one of the largest search engines in the world, with 5 billion searches made daily. How is your business/website going to stand apart from all the other websites on Google? There are a few strategies that you can use to help bump your website to the top of Google’s search results page. Focusing on SEO strategies is one of the best ways to rank higher; however, this may take months to do. If your business is looking for instant results, starting a Google Adwords campaign is an excellent idea. Here are some of the main benefits of creating a Google Ad campaign:
You Control the Campaigns
A very appealing part of Google Adwords is that the campaigns built can be customized to what you and your business want. You can pick the target audience, the geographic areas you want to focus on, and keywords you want to target. This creates a tailored ad just for your business, and you can be ensured it is reaching the right audience. Another benefit is that you can choose the budget you want to spend and the amount of time you want to run the campaign.
One of the most significant benefits of running a Google Ad campaign is that businesses will see results quickly, if not immediately. This is because your website will jump to the top of the search results page while your ad is running. This is very good for short-term website traffic. However, the best practice is to use a combination of Google Ads and SEO strategies. SEO will not necessarily bring those instant results like Google Ads will. However, SEO focuses on the future and long-term goals of your website and business.
Increase Conversions and Traffic
Because Google Ads will bump your website up to the top of the search results page, you will have so many more impressions and chances for users to click on your website. More traffic to your website inevitably means for more conversions!
Only Pay for Clicks
Another unique advantage of Google Ads is that it runs on a pay-per-click (PPC) model, meaning you only pay when a user clicks on the ad. This is different from most digital marketing models because often, you will pay an upfront price and hope that you get the results you want. With Google Ads, you will only pay for the results you get.
Contact Boston Web Marketing
If you are interested in starting a Google Adwords campaign for your business, contact Boston Web Marketing for help. Our digital marketing experts have years of experience developing google ads that show results. If you have any more questions about anything digital marketing-related, please fill out an online contact form!