The Holiday season is about to be in full swing and people are going to begin buying gifts for loved ones, family, and friends. With the average American adult spending an average of $1,000 on holiday gifts, it is a great time for marketers and SEO specialists to rank their pages higher on search engine results pages for one of the busiest seasons of the year.
Here are our industry top tips to boost your SEO and increase your organic traffic to fully capitalize on the 2022 holiday season:
Create Holiday Content
No matter what your product or service is, you want to drive traffic from holiday shoppers to your site. We are all aware that in SEO, content is king and it is critical to capitalize on the holiday deals and offerings that your business will offer. By creating product pages and blog posts you will drive the search volume to your site which will increase the conversion rate.
Insert Internal Links to Your Sites Holiday Pages
Internal links, which are links that link one page on your site to another, assist with the page rank of your site, as page rank is a Google ranking factor. Once you make and add the holiday pages to your website, internally link from relevant pages on your site to the holiday pages. This will boost the holiday page’s rank on Google, and make them appear higher in holiday search results.
Conduct Seasonal Research
When consumers are searching for holiday items, they will be using holiday-specific keywords. In order to maximize your content, conduct seasonal keyword research to ensure your pages rank for holiday keywords. For example, if you are a golf club company you would want your webpage to rank high for keywords such as “golf gifts for dad” or “best golf gifts for mom”.
Update your Google My Business Profile
If you have a physical location for your business make sure you have properly claimed your Google Business Profile and optimized all aspects of the profile. To fully optimize your account, make sure you add in your holiday hours to give consumers notice of when you will be open and closed. By going through this process, you will give your business an opportunity to show up on Google Maps when someone searches for your industry in their vicinity.
Utilize Email Marketing
Sending marketing emails out to your customers on your mailing list before the holiday season picks up will aid in reminding them that you are thinking of them and will make them feel important. This can be a simple email discussing your holiday promotions and thanking them for their business.
As with any SEO implementation, it takes time to see results. If you are looking to boost traffic to your site and attract customers, get started on your strategy now! If you are looking for a digital marketing agency to identify ways to increase your search engine optimization, contact Boston Web Marketing today! We would be thrilled to discuss increasing your holiday traffic and beyond with you.
Need Help Increasing Your Holiday Traffic? Contact Boston Web Marketing Today!
If you are looking to improve your business’s search appearance with curated blogs, content writing, and social media optimization, look no further than Boston Web Marketing. Our expert team provides search engine optimization services to industries from law offices to contractors to salons and everything else in between. Call us today at 857-526-0096 or fill out our contact form for more information. We look forward to working with you to increase your SEO soon!