YouTube Reports Fast Growing “How-To” Searches

YouTube has reported that in the last year, searches with the term “how to” have increased by over 70%. According to YouTube, “More than 100M hours of how-to content have been watched in North America so far this year”. More and more users are turning to YouTube to help them many tasks.

Three types of “how-to” searches have seen significant growth: home improvement questions, beauty tutorials, and cooking tutorials. Searches such as “how to unclog your toilet” and “how to do a french braid” are some of the most popular search queries for how-to topics. A poll found that 67% of millennials believe that they could learn anything using YouTube.

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