Your Website is Ruining Your PPC Performance

While you need to create & maintain a Google AdWords account for a successful PPC performance, that’s not all it takes. Having a solid built website is becoming a progressively important part of PPC achievement. The follow are some elements that will affect your PPC performance.

Conversion Rate Optimization

It is pretty evident that having a substantial website can assist in improving your conversion rates. Having a sturdy landing page can increase your PPC performance.

Knowledgeable Shoppers

Clients have been online shopping safely for almost a decade now. They’re accustomed to entering credit card & personal information for the shipment of products. While customers are quick to shop online, doesn’t exactly mean they’re eager to shop with anyone.

  • Although online shopping is convenient for shoppers, it doesn’t mean that they aren’t aware of the potential risks from sharing info online. If your website doesn’t look professionally created, a shopper most likely find you trustworthy. Start off by using some neutral colors, adding reviews or trust seals to inform your customers you’re a genuine company.


Personally, when I’m online shopping, I don’t want to be digging through pages upon pages for the product I’m looking for. If a user is clicking on an ad for a blue plaid shirt, make sure they are taken directly to the page that has the blue plaid shirt on it.

If you are interested in learning more on increasing your PPC performance, contact Boston Web Marketing at 857-526-0096.

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