Every website has a purpose. Maybe it’s to educate users, drive users to an email newsletter, or simply have someone make a purchase. By understanding how these users interact with your website you have the ability to improve upon your site, and drive more conversions. By using the power of Google Analytics, you can get a deeper understanding of the behavior and characteristics of your converters.
 

Using Google Analytics To Understand Converters Behavior

Does your website have proper goals set up  in Google Analytics? Depending on the purpose of your website, or individual webpages, your goals could be any number of things. It could be newsletter signups, purchases, phone calls, contact forms, or a slew of other objectives.  Once you have all this set up and you have a good enough sample of data to analyze, you can plug into the power of Google Analytics to have a better understanding of your users.
 

Using Segments in Google Analytics

Google Analytics uses segments to help its users better define their traffic. There are predefined segments that come with the platform. It also gives you the ability to create custom segments. For this practice, we can use a ready-made segment.
 
To begin, open up Google Analytics. Then go to Behavior > Overview. From here you will see this:

 
You’ll see “All Users” is the predefined segment. It includes your website behavior from all your users. Select “Add Segment” to the right. From there select, “Converters”, which is one of the first few options.
 
Once you select converters, you will see key performance indicators and metrics of your converters compared to  non-converters on your website. Now that you know this information, you can dissect and experiment with changes you think may be beneficial.
 
Do you need help with digital marketing, Google Analytics, or conversion rate optimization (CRO)? If so, contact Boston Web Marketing today for a free website analysis.