Yahoo Likely to Slip Below 10% Search Share

Yahoo Likely to Slip Below 10% Search Share

comScore releases monthly reports on U.S. Search Engine Rankings and in April 2014, Yahoo was at exactly 10% of the search market.  It was down .1% from the previous month. Google and Microsoft both experienced a .1% increase.

It has been a disaster for Yahoo ever since they announced their merger with Microsoft in July 2009.  Back then, Yahoo had 19.3% of the search market while Microsoft only had 8.9%. Today, the numbers are opposite with Microsoft owning 18.7% of searches.  Unsurprisingly, Google has still been dominating with 67.6% of searches.

During the 5 years since the Bing-Yahoo merger, their combined market share has never been above 29%

By Tony Fong

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