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Writing Great SEO Titles

There are many capitalization types and SEO tips that you should know when writing titles and subheadings.  Check out this guide for more information.  A title is a readers first point of contact on a search result page to a brand or a site.  But how does it effect SEO?  An SEO title can be a gateway to potentially high click through rates and help you rank better on search results.  The benefits of a good SEO title is that it  will help catch and keep your audience on your website.

Many users scroll through the first page to find what they are looking for and stop there.  Typically it is the title that is the reason that stopped the user due to it directly pointing to the information the user is looking for.  But, that is not all as subheadings are essential too.  Finding the balance between a SEO title and a subheading and making them engaging can be challenging.  In this guide we will go through what you need to know along with the tools to take your titles to the next level.

Include Keywords

Researching the right keywords is one way to ensure that users are clicking your article along with providing better rankings.  While, they are crucial it is essential that you select them wisely.  You may also ensure that you add keywords throughout your meta description, subheading and content.  Including keywords in all aspects will assist you with ranking better.  You want to ensure that your keywords are used methodically throughout each aspect.  The last thing that you want to do is have your readers lose interest because your title is confusing.

Length

Even though you want to be as descriptive as possible in your title you do not want to be cut short when it comes to your search engine result.  For example this blog could have been titled “These Are Different Types of Capitalization to Use For Page Titles and Subheadings” it would be descriptive and even hit keywords.  However, it would be too long, boring, and potentially cut short on a search engine result page.  So instead, consider what the will see when they scan through there search results to ensure that you do not lose their attention from the get-go.

Emotions

Emotional hook can entice readers to click on your article to learn more.  However, the challenge lies in hooking a reader while describing the topic at hand.  Titles need to emote a response from a reader, even if it is simple creating interest or excitement.  Teasers and alliterations are a great way to do so.  For example, “5 Best Practices for…” or “Exiting Examples” are a good practice to use to grab users attention.  Using the benefits that your article provide is a great place to start.

Branding

Consider adding your brand name if you are titling a landing page.  Sticking to words that fit your brands voice when creating your titles  and subheadings is also essential.  This creates consistency throughout your site and when search engine analyze your content.  This is great practice to have users see your brand in many spaces allowing users to associate your name with trust moving forward.

Capitalize Properly

Finding the right time to capitalize words is crucial.  If done incorrectly your title will come out looking spammy, like this one for example “FiVe BEST CREdit Score TIPS.”  I mean who would not scroll right past that.  Looking at it you are in fear of getting a computer virus or even taking tips or information from someone that is writing titles with errors like that.  There are plenty of tools out there to assist you with capitalization if you are struggling with this.  There are sites that allow you to plug a potential title into it and select if you want it all capitalized or even the beginning of every word capitalized.

Different Capitalization Effect SEO

While capitalization does not matter in title tags, it is generally best practice to use title or sentence case, so it is easier on users to read.  The one area that can be directly impacted is your click through rate.  There has been study’s conveyed to show a drop in click through rate when a title is not easily scannable for users.  Another aspect to note is that URL capitalization does matter to SEO, just not directly.

Create Attention Grabbing Titles With Boston Web Marketing

At Boston Web Marketing our professional SEO team can assist you with creating keyword rich titles, content, and subheadings to ensure that your rankings increase! We are always more than happy to answer any questions about the best and most current SEO practices.  Contact us directly by giving us a call at 857.526.0096 or by sending us an email at sales@getfoundquick.com.  We look forward to working with you!

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