Updating fresh and original content to your business’ website is an essential step in the SEO process; you want to make sure you regularly update your blog, news section, service area pages, etc. Not only do you need fresh content, but the content you’re writing has to be well-written. Google has once again changed its algorithm; they want you to write content that is appealing to the user, not just search engines!
As many of you already know, the internet plays a huge role in people’s everyday life; people pay bills, do their shopping, communicate with friends and family, and for some, the internet is how they make a living. When you add fresh content, you’re keeping your audience members interested; you want to make sure that your visitors are getting the most up-to-date information from you site, otherwise they’ll move right on to your competitor’s page.
Updating your website’s content on a frequent bases, is the only way to be remotely competitive. On your website, you should have both static and dynamic content. The static content usually refers to the “About Us”, “Services”, “Contact Us”, or “FAQs”. The dynamic content usually includes the blog or news section.
Static Content: This content doesn’t have to be updated as frequently as your blog or news section; however, it should still be updated every so often with fresh content.
Dynamic Content: You should be updating your blog/news section on a frequent basis; usually around once a week, you might be able to get away with every other week. However, just know that the more content you add to your site, the more potential business you can bring in! This is also a great opportunity for you to show your followers the experience and expertise you have in your professional field.
When you add fresh content to your website, you are increasing your chances of being found before your competitors; having a higher ranking can lead to more business!
If you neglect to feed the beast (search engines) your site will eventually begin to lose its high rankings, and as many of you know, the further you are from the top of search results, the less business you receive!
So take a good look at your website, and the next time you ask yourself why you’re not getting any traffic, look at your content: is it well written? Is it updated frequently? When was the last time you updated your blog/news section? If you answered no to any of those questions above, I think you know why you’re not getting a lot of traffic to your site!
So remember, take the time to write some interesting content, that will drive BOTH search engines and customers to your site! Remember, that writing content is an important step in the SEO process!
By Joe Giorgianni