While it is heavily debated as to whether or not social media will take over email marketing, depending upon your personal approach and preference of your audience, this question could be answered both ways. Some businesses find that it is more beneficial to financially invest in email marketing services than in social media promotions and advertisements. Sure, the ease of social media is a lot less time consuming than generating content for an email distribution list, but is it easier to build a social media following than it is to generate an email list?
Here is a good way to look at it; think about your average day. How often are you checking your emails compared to checking your social media accounts?
Rather than debating on whether or not one is better than the other, you should consider them one and the same. Social media can be an integral part of growing your email list by using the Facebook subscribe form or the Twitter Lead Generation Card to get your social media fans and followers on your email list!