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Why Your Website Needs to be Mobile Friendly

If your website looks fantastic on a desktop but lacks on a smartphone, that may be why you are experiencing SEO troubles. Having a mobile-friendly website is key to great SEO because almost all searchers are using their phones. Smartphones make searching on the internet easier and accessible; their small size gives you access to the internet on the go. As we advance in technology, smartphones keep getting better and better, which means it’s time to optimize your website for mobile devices. 

Reduce Bounce Rates

If your website looks great and makes it easy for users to navigate, you can reduce your bounce rate. A quality website has fast load times with easy-to-read text and clear images. Additionally, such a website provides simple navigation–adequate spaces between clickable links and buttons and an uncomplicated layout. These qualities will encourage visitors to spend more time on your website, leading to more conversions and more business. And if more people click through your website and have longer sessions instead of clicking out immediately, this means your bounce rate has reduced. 

Search Engines Want Mobile-Friendly Websites

Having a mobile-friendly website attracts not only users but also search engines. Search engines like Google prioritize mobile-friendly websites. Google knows that most searchers use mobile devices; therefore, they want to provide search results that will benefit their users. Furthermore, they provide mobile-first indexing for mobile and desktop searching, which means Google uses the mobile version of content when displaying search results. Optimizing your website for mobile devices will increase your rankings in Google search results and help your SEO content be more effective. 

Increase Customer Loyalty

As said above, having a mobile-friendly website will decrease bounce rates and encourage users to spend more time on your website. If a user has a positive experience, they will want to come back and use it again. This will eventually lead to conversions–newsletter subscriptions, purchases, filled-out forms, etc.– that will benefit your business. Having a website that is hard to navigate or understand can hinder your efforts in creating long-lasting customer relationships, and it can look bad on your company. Gain loyal customers and have people continuously visit your website by optimizing it for mobile devices. 

Contact Boston Web Marketing

At Boston Web Marketing, we have SEO specialists that will monitor your website and take measures to improve its mobile-friendly nature over time. We are dedicated to helping you and your business gain awareness and traffic to your website. Call us at 857-526-0096 or email us at to get started!

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