As you may know, the world of SEO is everchanging. With new algorithms coming out, competition increasing, etc., there are many factors that may affect where you’re falling in the SERPs. Even if you were on the first page last week, that doesn’t mean you’re guaranteed that spot forever. It’s highly common that your rankings can fluctuate, as quickly as overnight. If you notice that your rankings have dropped, don’t panic. There could be several reasons they’ve dropped, and we’re here to provide you with solutions.
If you realize that your rankings have changed, it’s important to also take note of the websites around you and if they’ve also shifted in the SERPS. When sharp shifts in the SERPs happen, it’s often due to an algorithm test, in which case no action is necessary on your part. Typically, the rankings will restore themselves within a few days.
Making sure your site is properly optimized for technical SEO is crucial for your rankings. Any issues with your technical SEO will affect how robots crawl and index your site’s content, which could result in lowered rankings. There are a number of things that fall under the category of technical issues, including server overloads, page speed, and redirections. For example, if you’re changed the structure of your site and forgot to set up 301 redirects or didn’t do them correctly, search engines may fail to index these pages or even mark them as duplicate content. Using the Simple 301 Redirects plugin on WordPress is an easy way to resolve this issue. Technical SEO is one of the first things you’ll want to look into if your rankings have dropped.
Poor User Experience
Another factor that’s crucial for your rankings is your site’s user experience. If your site doesn’t provide a satisfactory experience for the user, the search engines will catch on and potentially penalize you. The search engines use metrics such as click-through-rate, time spent on page, bounce rate, and number of visits to determine how good of a user experience your site provides. Take a look at these metrics to determine if they may be having a negative impact on your rankings. If your CTR is low, try using metadata to form snippets that will attract users to your site. Creating an effective content structure on your site using H-tags and internal links can also help improve user experience, and therefore your rankings.
One issue that often appears on websites that you have built a great deal of content for, is duplicate content. Whether you’ve created endless amounts of content and began to repeat yourself, or perhaps if another company built your website and took a few shortcuts, you may accumulate duplicate content, which can penalize your site’s rankings. There are tools you can use which analyze your website’s content and determine which pages contain large amounts of duplicate content, allowing you to work through these issues on the site!
How Boston Web Marketing can Help Boost Your Rankings
If you’ve looked into these issues and are still unsure why your rankings have dropped, we can help! Contact the SEO experts at Boston Web Marketing to analyze your site, and provide solutions. Fill out an online contact form or give us a call today at 857-526-0096.